Monday, April 28, 2008

PSLV Successfully Launches Ten Satellites

On Monday 28 April 2008, India and ISRO created a history and entered the record books by launching ten satellites in one go with its Polar Launch vehicle carrying the heaviest payload weighing as much as 824 kg.

Earlier a Russian rocket in 2007 delivered 16 satellites in the outer space but the Russian launch vehicle carried a lesser payload of just around 300 kg.

The ten-pack launch of the Indian Space Research Organisation saw the 230-tonne Polar Satellite Launch Vehicle (PSLV-C9) put into orbit an Indian Mini Satellite and eight foreign nano satellites besides the Cartosat-2A remote sensing satellite. This is the first time that ISRO has put ten satellites into orbit in a single launch.

Madhavan Nair, Chief of ISRO said that this is the first time a country has attempted to put multiple launches in a precise manner. Russia had attempted almost 13 satellites in a single go but was unsuccessful.

There were some last minute anxiousness which was cleared at 11 PM and the launch was scheduled.

Nair expressed happiness that all the mission objectives were achieved with precision and all systems functioned very well.

"The PSLV-C9, in its total flight of 1,151 seconds, has performed extremely well. It's much better than a text book performance. Every system functioned as per the parameters," Nair said.

The CARTOSAT-2A and with IMS-1, followed by the nano satellites were released in quick succession, he said.

"We have received information from international customers that they have received signals from the satellites at their ground stations. The mission stations at Thiruvananthapuram and Mauritius have also received information that the satellites are in good health and we hope that if everything goes right within the next two days, we would be able to switch on the imaging system," Nair said.

He said while $0.6 million was charged for the nano satellites, it cost around Rs 120crore for the CARTOSAT and Rs 22 crore for the IMS-1.

The launch comes ahead of India's plans to launch its first moon mission - Chandrayaan-I - expected later this year.

Truly a great feat by the ISRO. Hats off !!!!

Thursday, April 24, 2008

Indian Premier League (IPL)

Indian Premier League (IPL) rocks. It really does.

Initial feeling within the masses of this form of cricket was not great. Indian Cricket League (ICL), a counterpart of the IPL, did not manage to get the attention of cricket lovers in anyway possible. The matches started and the series was finished also and no one even came to know about it. It was a euphoria which lasted only on the day when it was announced that ICL will be formed.

IPL is quite different from ICL. More than the fact that its recognized by BCCI and ICC, the entire strategy behind the formation of IPL is vastly different from ICL. IPL carries probably one of the best names within the industry beginning from DLF, Sony Max, KingFisher, Citi, Hero Honda and PEPSI as sponsors. Then the concept of team owners which is first of its kind in our country picked straight from the english premier league. The team owners are no small people and consists of the likes of Shahrukh, Mallaya, Mukesh Ambani, Preity Zinta which gives IPL a all new flavor and a richness. As we would know that most of the players in IPL have been valued at exhorbitant prices which gives the league a distinction of being one of the richest in the world. Add to all the above an advertising extravaganza which was being aired before the series began. The ads like "MANO-RANJAN" ka baap and others really caught up with the audiences. Phenomenal ad spending has been done by different segments of the industry and this has helped BCCI as well as SONY MAX equally.

Some of the cutest ads like the one of Vodafone has got consumers major attention with the introduction of the pug. Godrej has launched its new identity during this IPL League.

Some of the matches within the IPL have got probably the best of the finish we have seen in recent times. The last match between Deccan Chargers and Mumbai Indians saw Gilly hitting the fastest century and just concluded match between Chennai SuperKings and Royal Challengers Bangalore saw a turnaround led by Dhoni.

Overall its really a package deal for the viewers and have caught their frenzy.

Congrats Lalit Modi, you have proved what extreme execution is all about hats off !!!