Thursday, April 24, 2008

Indian Premier League (IPL)

Indian Premier League (IPL) rocks. It really does.

Initial feeling within the masses of this form of cricket was not great. Indian Cricket League (ICL), a counterpart of the IPL, did not manage to get the attention of cricket lovers in anyway possible. The matches started and the series was finished also and no one even came to know about it. It was a euphoria which lasted only on the day when it was announced that ICL will be formed.

IPL is quite different from ICL. More than the fact that its recognized by BCCI and ICC, the entire strategy behind the formation of IPL is vastly different from ICL. IPL carries probably one of the best names within the industry beginning from DLF, Sony Max, KingFisher, Citi, Hero Honda and PEPSI as sponsors. Then the concept of team owners which is first of its kind in our country picked straight from the english premier league. The team owners are no small people and consists of the likes of Shahrukh, Mallaya, Mukesh Ambani, Preity Zinta which gives IPL a all new flavor and a richness. As we would know that most of the players in IPL have been valued at exhorbitant prices which gives the league a distinction of being one of the richest in the world. Add to all the above an advertising extravaganza which was being aired before the series began. The ads like "MANO-RANJAN" ka baap and others really caught up with the audiences. Phenomenal ad spending has been done by different segments of the industry and this has helped BCCI as well as SONY MAX equally.

Some of the cutest ads like the one of Vodafone has got consumers major attention with the introduction of the pug. Godrej has launched its new identity during this IPL League.

Some of the matches within the IPL have got probably the best of the finish we have seen in recent times. The last match between Deccan Chargers and Mumbai Indians saw Gilly hitting the fastest century and just concluded match between Chennai SuperKings and Royal Challengers Bangalore saw a turnaround led by Dhoni.

Overall its really a package deal for the viewers and have caught their frenzy.

Congrats Lalit Modi, you have proved what extreme execution is all about hats off !!!

1 comment:

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