Tuesday, August 02, 2005

KBC - 3 Days to Go

It will be a delight to watch Amitabh Bachchan once again on the television. Yes KBC is going to come back on STAR PLUS. In my previous post I had mentioned the way Star Plus kicked the campaign of KBC 2 in a very emotional manner. There is actually lot of difference between the two versions of the show in terms of its marketing and promotion. This time the show is being promoted as the one where one gets “UMEED SE DUGNA”. In the promotions star plus has picked up some very different kind of people from various jobs who just had hope in them to succeed one day and this makes them to get to the hot seat. The campaigns are also targeted on the other shows like the “Fame Gurukul” on SONY and other shows like the hit one “The Indian Idol”. But more importantly it’s the power, of Amitabh Bachchan which keeps the show kicking and I definitely believe that he will do much better this time. If any one of you are watching the Star Plus channel by any chance, it’s the same strategy which the channel adopted on 3rd of july 2000, when KBC came first on the television. On 3rd July 2000 also Star plus came out with 3-4 new programs that changed star plus, the television industry and the characters in those program itself. This time also the same strategy is being worked out by launching some good programs on the weekends from Friday to Sunday because on these days as per my observation none of the channels carry good programs. So grabbing this opportunity looks very ideal. I am eagerly waiting for the KBC to start for and want to try my luck once again. Because “Umeed Par hi to Duniya Kayam hai”

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