Star News came into being when NDTV finished its contract with STAR. Subsequent to the expiry of contract NDTV came out with two channels NDTV India and NDTV 24 x 7. Both the channels still retain the quality of original NDTV. Star News on the other hand got popularity because of other reasons.
I do not know how many readers of this blog actually watch Star News, but I do watch it quite often. For quite sometime I have been observing this channel in terms of the news content it carries. Everyday the channel comes out with sensational news which no other channel has a clue even. But the news is sensational only for a day and after that everyone forgets about it, even the channel itself. The best example is the recent news about Google Earth.
The channel in its ticker carries the name of the story which it’s going to unveil later in the night usually at about 10:30 or later. This is because the story will have content which can be unsuitable for young audience. The program by name SANSANI has gained lot of popularity because of its highly energetic host Shrivardhan Trivedi. The program shows the real life crime happening around us. It will be news based on some kind of killing, robbery, or other anti human activities. The channel will give it so much of focus that for a moment people forget the current affairs and other news happening in the country. At the end of the day the channel is trying to gain popularity in the way western channel do – the reality TV.